Sports Meaning : You can score at will ; no one can stop you. 


Life Meaning: You can do whatever you want as long as you believe in your abilities and have confidence in yourself. I came up with the brand after I retired from playing professional basketball by putting together my first passion basketball with branding myself with athletic/urban street wear apparel to push it to another level. I know in sports we all feel like we can’t be stopped. Growing up in an urban city of New Jersey I had to believe in myself just so I could make it out and reach the levels of success I’ve reached. By believing in myself I was able to get a free education and got to travel across the world for free doing what I love and my passion.

The meaning behind 3 and 11 in the name of the brand is because it was my basketball number throughout my entire life because of my two favorite players Allen Iverson and Isaiah Thomas!!!